The App Store is the only way to sell an iOS app. For that reason, it is important that you get your App Store listing correct, or even optimised. When searching the App Store for my chosen keyword “Instagram”, PictoBento does not appear.
Other apps which do appear on the App Store for the term “Instagram” include:
InstaPad – Instagram Gallery for iPad
InstaMatch – The Instagram Game
Instamap – real-time Instagram browser
Instagallery – browse Instagram photos
Note that all these apps feature the word Instagram in the app title which is separate to the app name.
Conversely, PictoBento is listed when searching for “dribbble”. It’s listed alongside:
Balllin – a Dribbble client
Dribbbits for iPad
Pick ‘n’ Roll
Plus two other random apps which appear unrelated to the term “dribbble”. Only one of the above apps includes dribbble in its app title.
Where there is low competition, the keywords can take effect. Where there is high competition, the app title wins out over an app with only keywords.
I’ve now changed the title of the app to “PictoBento – Instagram, dribbble and PicPlz Gallery”. The app title is descriptive and accurate. It also better informs an App Store user of the purpose of the app. This coincides with a previous decision to change the secondary category of the app from Utilities to Social Networking to better reflect the nature of Instagram, dribbble and PicPlz and the addition of Twitter sharing in PictoBento 1.2.
Review your App Store listing. Optimise your listing to include keywords in the app title as well as the app description. Your competitors are doing this so you need to.
Update: The initial text was rejected because of the amount of keywords used. A further submission was made, which took another week to be reviewed, but was accepted. The title for the app is now “PictoBento – Instagram and dribbble Gallery”. As soon as the app was listed in the App Store, it appeared alongside all other “Instagram” iPad apps. Result!